John Oroko

John Oroko is the Co-founder and Chief Executive Officer of Selina Wamucii, a Nairobi-based platform that provides market access, sourcing, and data solutions for the global food and agriculture industry. Since launching the company, he has focused on building practical tools that connect African supply to international demand.

At Selina Wamucii, John leads strategy, partnerships, and day-to-day execution. As a result, the platform has become a trusted source of market intelligence and trade support for agribusinesses, traders, and development organisations. In addition, the company supports structured sourcing across multiple agricultural value chains and regions.

Earlier, John served as Co-founder and Chief Operations Officer at Selina Wamucii. During this period, he built internal systems and managed operations as the business scaled. Before that, he worked at Netblue Africa as Business Development Manager. There, he delivered projects in agricultural marketing, value addition, and project management for a wide range of clients. He also held a utilities management role at Altex EPZ, where he focused on efficient use of energy and water in an industrial environment.

Overall, John brings hands-on experience across agribusiness, technology-enabled platforms, sustainability, and enterprise growth. Moreover, he is known for combining execution discipline with strong partnerships. Through Selina Wamucii, he continues to strengthen transparency, efficiency, and access in African agricultural markets, while supporting more informed decision-making across the food system.