Pula Advisors

Pula is a pioneering Kenyan insurtech company founded in 2015, dedicated to protecting smallholder farmers across Africa and other emerging markets from climate‑related risks. Its mission is to provide farmers with affordable, data‑driven insurance solutions that safeguard crops and livestock against droughts, floods, pests, diseases, and other yield‑threatening events, enabling more resilient livelihoods and stable incomes.

Pula operates through a partnership model, collaborating with seed and fertilizer companies, banks, agribusinesses, and governments. This allows insurance to be bundled with farm inputs or loans, increasing accessibility for farmers who often lack formal financial records. Its flagship product, Area‑Yield Index Insurance, automatically pays farmers when actual harvests fall below historical benchmarks due to adverse events, reducing the financial vulnerability of small-scale agriculture.

Beyond insurance, Pula leverages digital tools to provide agronomic advice, weather alerts, and data-driven insights to both farmers and agribusinesses. By integrating technology, remote sensing, and predictive analytics, the company helps farmers make informed decisions while allowing businesses to better manage risk across the supply chain.

Since its inception, Pula has expanded across multiple African countries, partnering with insurers and re-insurers, and serving millions of farmers. The company has successfully raised multiple rounds of funding to scale its operations and impact, solidifying its position as a leading provider of agricultural risk solutions in the region.

Through its innovative approach, Pula not only protects farmers against losses but also strengthens agricultural markets, promotes financial inclusion, and supports climate resilience, making it a critical enabler for sustainable African agriculture.